Inogen One
Achieved through Google Search performance optimization
Insight > Although the Cost per Lead increased, it was a strategic move to boost Inogen One’s auction strength and position it as the top result on Google Search. This shift led to a significantly higher conversion rate and nearly quadrupled the total number of conversions.
+286.5%
Conversions
+16.7%
CPL
+136.5%
Conversion Rate
Inogen One
Achieved through Meta Ads performance optimization
Insight > Despite the rise in CPM, conversions grew by 33.14%. We removed the Text-to-Bot campaign and implemented Click-to-WhatsApp. The campaign is still settling, but early signs show stronger performance ahead.
+33.14%
Conversions
+41.37%
CPM
+195.45%
CTR
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